AI Essentials: Strategic Founder's Guide
A Canadian perspective on navigating the agentic shift, sovereign infrastructure, and the new unit economics of intelligence.
Autonomy: Agents vs. Assistants
What is the "Step-Change" in Agentic Workflows?
Traditional AI (Assistants) waits to be told what to do. Agentic Workflows don't. They move from task-centric automation to outcome-centric orchestration, breaking down high-level goals into sub-tasks and interfacing with external tools (APIs, databases) autonomously.
Should I 'Build' or 'Buy' my first AI Agent?
"Buyers" prioritize Time-to-Value (e.g., Salesforce Agentforce, ServiceNow). "Builders" prioritize Differentiation & Control using hyperscaler tools (e.g., AWS Bedrock, Google Vertex). For Canadian founders, a hybrid approach often starts with buying core workflows and building custom "Protected B" wrappers.
Sovereignty: The Canadian Mandate
Navigating "Protected B" Requirements
In Canada, Technical Sovereignty is achieved via residency and rigorous encryption. Sensitive government or personal data often falls under the Protected B profile.
Regional Hubs
Major hyperscalers now offer geofencing in:
- • Canada Central: Toronto
- • Canada East: Montreal
- • Canada West: Calgary (AWS Western Hub)
The "Protected B" Stack
Minimum requirements for sensitive data:
- • In-country Data Residency
- • Customer-Managed Keys (CMK)
- • Hardware Security Modules (HSM) on Canadian soil
Economics: Pricing the Intelligence
Q: Why is the "Per-Seat" model dying for AI products?
Value is now generated by Digital Labor, not just human users. Charging per "seat" is disconnected from the outcome. Founders should evaluate Outcome-Based Pricing (e.g., per resolution, per lead) or Hybrid Models that combine a base subscription with usage-based tiers.
Q: What are the realistic margin expectations for AI companies?
Expect a "Gross Margin Dip." While traditional SaaS hits 80%, AI-native firms often operate at 50-60% due to massive inference costs. Profitability depends on Model Optimization (switching from Opus to Haiku/Sonnet class for routine tasks) and achieving a 3:1 LTV:CAC ratio.
The "Crawl, Walk, Run" Execution Path
Automate internal, low-risk, well-documented workflows.
- • Invoice/Freight Auditing
- • Policy Q&A Bots
- • Basic IT Onboarding
Introduce bounded autonomous decisions in core processes.
- • Credit Underwriting
- • Predictive Maintenance Alerts
- • Personalized Ad Spend Adjustments
Deploy mission-critical, self-orchestrating agent networks.
- • Autonomous Supply Chain Networks
- • 24/7 Citizen Benefit Admin
- • Predictive Hospital Intake
The Canadian AI Ecosystem is strong.
From Ada in Toronto to eSentire in Waterloo, Canadian mid-sized tech is defining global MDR and Automated Customer Experience standards. Leverage the local talent pool.
Explore Canadian AI Cybersecurity Profiles